Key Person Insurance

What is key person protection?

There’s nothing mysterious about key person cover. Put simply, it insures a business’s key people in case they die, become critically ill or find themselves unable to work due to long term sickness. The success of almost all small and medium sized businesses depends on a few people who make a significant contribution. So making sure the business is covered in the event of their death or serious illness is a fundamental step.

What would happen to your business if you or another key person were unable to work due to illness or injury?

Who are the key people?

The key person may be you, the person whose vision created the business. It could be the sales manager, whose contacts and relationships with the customers make sure that sales stay on target and the business is profitable. Often a person’s value to your business is reflected in their remuneration. So that’s a good place to start when you’re trying to identify your key people.

Just some of the consequences of losing a key person

  • Sales could fall
  • New products could be delayed
  • It could rock the confidence of your lender, suppliers, customers and your other employees
  • Loans may be called in
  • Suppliers may demand payment up front
  • Customers may choose to go elsewhere
  • Without the leadership of you and /or your key person, your employees may decide it’s time to move on

The key people might be

  • Owner
  • Managing Director
  • Sales Director
  • Finance Director
  • Product Designer
  • Production Manager
  • Specialist staff
  • Technical staff